In this special edition of Trending in Education, former colleagues reunite as Mike Palmer interviews Lorin Thomas-Tavel, the CEO of BrainPOP. We explore the evolution of a major brand in EdTech and discuss how it continues to simplify complex topics for students and teachers alike.
We dive into the 27-year history of BrainPOP, which began when a doctor created animated content to help young patients understand their own bodies. Today, the platform serves as a trusted companion for teachers in K-8 classrooms, focusing on sense-making during complicated times. We discuss the unique parasocial bond children and adults share with iconic characters like Tim and Moby, and why human-led storytelling continues to power the magic of the product.
We also celebrate AI Literacy Day by talking about BrainPOP’s work on AI literacy. Lorin explains how they partnered with Digital Promise to adopt a rigorous framework that focuses on understanding, evaluating, and using AI. We discuss why AI is an additive tool rather than a replacement for the human teacher in the classroom.
The conversation touches on BrainPOP’s partnership with Kirkbi, the private holding and investment arm of LEGO, and how this collaboration energizes their mission of digital play and impact. Lorin also shares leadership insights on “even over” prioritization, the 10x power of cultural fit, and her recognition as an honoree with the Power of Women at the ASU+GSV conference.
Timestamps:
- 00:00: Intro and a Kaplan Reunion
- 03:00: The History and Mission of BrainPOP
- 04:45: Character Pedagogy and the Power of Moby
- 08:50: Launching the AI Literacy Collection with Digital Promise
- 13:45: The Lego Partnership and Digital Play
- 16:45: Integrating AI While Maximizing the Human Element
- 19:45: ASU+GSV and the Power of Women Recognition
- 21:40: Career Advice on Mentorship and the Courage to Ask
- 23:45: Building Culture and Using Even Overs for Focus
- 28:30: Final Takeaways on Curiosity and Community
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Palmer Media 2026-05-05 09:00:00
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